Welcome to our space which serves to advance business sustainability by clarifying the meaning of the term. Please navigate and contribute to this open and shared space. Your contributions and comments are welcome.

Watch a video explaining the concept of true business sustainability below:

Sustainability in business has become a buzz word. But what does it actually mean? And how do existing models measure up to the sustainability challenge that business and society are facing? While sustainability management is becoming more widespread among major companies, the impact of their activities do not reflect in studies monitoring the state of the planet and society. What are the reasons for this “big disconnect”? And how can business make an effective contribution to resolving the economic, societal and environmental challenges we are collectively facing? When is business truly sustainable? This video clarifies the meaning of business sustainability by introducing a new typology of business sustainability, something that has been missing so far. It provides a framework to engage in the transformation of business, moving from “business‐as‐usual” to “true business sustainability” and illustrates what these different forms mean in business practice.