From Business as usual to True Business Sustainability

Business Sustainability 0.0

• Purely economic view of the firm and the business processes.

•  Typical economic concerns  are pursued to produce economic value 

• Inside-out

BUSINESS AS USUAL

Business Sustainability 1.0

• Shift from purely economic concerns to include social and environmental concerns

• Refined shareholder value 

• Inside-out

REFINED SHAREHOLDER MANAGEMENT

Business Sustainability 2.0

• Shifts from shareholder value to a broadened value proposition including people, planet, and profit.

• Management of the triple bottom line

• Inside-out

MANAGEMENT OF THE TRIPLE BOTTOM-LINE

Business Sustainability 3.0

• Shifts from an inside‐out perspective, with a focus on the business, to an outside‐in perspective, with a focus on society and the sustainability challenges it is facing

• Reframing the business concerns and business models

• Outside-in

TRUE BUSINESS SUSTAINABILITY

Evaluate your Business Sustainability

Find out how your organization classifies in the Business Sustainability Typology (BST)  outlined below, with this free
on-line survey

Discover how other companies are making a difference

Interested in best practice examples for each BST type? Discover the case studies of 12 companies spanning from Early to True Business Sustainability

Translate the SDGs into a tool for Business 

For strategists, entrepreneurs, and owners of businesses eager to explore how the world's global challenges could be re-framed and leveraged as new market opportunities for business.