From Business as usual to True Business Sustainability
Time to stop focusing on reducing negative effects and start creating a positive impact for society and the world
Business Sustainability 0.0
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Purely economic view of the firm and the business processes.
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Typical economic concerns are pursued to produce economic value
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Inside-out
BUSINESS AS USUAL
Business Sustainability 1.0
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Shift from purely economic concerns to include social and environmental concerns
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Refined shareholder value
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Inside-out
REFINED SHAREHOLDER MANAGEMENT
Business Sustainability 2.0
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Shifts from shareholder value to a broadened value proposition including people, planet, and profit.
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Management of the triple bottom line
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Inside-out
MANAGEMENT OF THE TRIPLE BOTTOM-LINE
Business Sustainability 3.0
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Shifts from an inside‐out perspective, with a focus on the business, to an outside‐in perspective, with a focus on society and the sustainability challenges it is facing
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Reframing the business concerns and business models
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Outside-in
TRUE BUSINESS SUSTAINABILITY
0.0
1.0
2.0
3.0
Upgrade to True Business Sustainability
Evaluate your Business Sustainability
Find out how your organization classifies in the Business Sustainability Typology (BST) outlined below, with this free
on-line survey
Discover how other companies are making a difference
Interested in best practice examples for each BST type? Discover the case studies of 12 companies spanning from Early to True Business Sustainability
Translate the SDGs into a tool for Business
For strategists, entrepreneurs, and owners of businesses eager to explore how the world's global challenges could be re-framed and leveraged as new market opportunities for business.
Shift perspective from inside-out to outside-in and find new business opportunities

What is True Business Sustainability?
PPT
Thomas Dyllick - Presentation at Responsible Management Education Conference, Nov 8, 2016
Clarifying the Meaning of Sustainable Business: Introducing a Typology From Business-as-Usual to True Business Sustainability
Article
Thomas Dyllick & Katrin Muff - Organization & Environment, 2016