© 2017 by  True Business Sustainability, - Prof. Dr. Thomas Dyllick  & Katrin Muff Ph.D

Time to put societal value at the core of your product design

TRUE PRODUCT SUSTAINABILITY

Find new business opportunities designing products that contribute to solving the planetary problems. 

Product Sustainability 1.0

 

From selective improvements to  holistic improvements

Product Sustainability 2.0

 

From better products to good products

Product Sustainability 3.0

 

From product value to societal value

2.0

3.0

1.0

UPGRADE YOUR PRODUCT SUSTAINABILITY - SHIFT PERSPECTIVE FROM PRODUCT TO SOCIETAL VALUE 
 
UNLEASH NEW OPPORTUNITIES WITH PRODUCTS TO SOLVE THE WORLDS PROBLEMS
While many companies include sustainability aspects in their product design, this is usually addressed from a business perspective with the goal to reduce product related risks or to leverage the marketing value of sustainability efforts. In light of the planets sustainability challenges True Product Sustainability (TPS) puts forward a framework to help business evaluate their product sustainability and evolve to a level of sustainability where products make a specific contribution to societal problems. The True Product Sustainability Typology presents three different phases and levels of development: from selective to holistic improvements (Product Sustainability 1.0), from better products to good products (Product Sustainability 2), and from private value to public value generation (Product Sustainability 3.0). This evolutione develops towards a model of “true product sustainability”, where the product makes a specific contribution to solving societal problems

Towards True Product Sustainability


Article 

 

 

 

 

Thomas Dyllick  & Zoe  Rost - Journal of Cleaner Production Vol.162,  2017,

Towards True Product Sustainability

 PPT

 


 

 



Thomas Dyllick -University St. Gallen

Towards True Product Sustainability

Video 

 

 

 

 


 

Thomas Dyllick  - University of St Gallen