Find new business opportunities designing products that contribute to solving the planetary problems.
From product perspective to societal value
Time to put societal value at the core of your product design
Product Sustainability 1.0
From selective improvements to holistic improvements
Product Sustainability 2.0
From better products to good products
Product Sustainability 3.0
From product value to societal value
Unleash new opportunities with products to solve the worlds problem
While many companies include sustainability aspects in their product design, this is usually addressed from a business perspective with the goal to reduce product related risks or to leverage the marketing value of sustainability efforts. In light of the planets sustainability challenges True Product Sustainability (TPS) puts forward a framework to help business evaluate their product sustainability and evolve to a level of sustainability where products make a specific contribution to societal problems.
The True Product Sustainability Typology presents three different phases and levels of development: from selective to holistic improvements (Product Sustainability 1.0), from better products to good products (Product Sustainability 2.0), and from private value to public value generation (Product Sustainability 3.0). This evolutione develops towards a model of “true product sustainability”, where the product makes a specific contribution to solving societal problems.